News

Polar Gold Joins FitFest Tampa

FitFest Tampa

This August 16–17, Polar Gold is proud to join the action at FitFest Tampa Bay — Florida’s leading sports and fitness expo — hosted at the Florida State Fairgrounds Expo Hall. More than an event, FitFest is a movement. It brings together a vibrant community of over 10,000 attendees, 3,330 athletes, and 80+ exhibitors united by one mission: to celebrate the pursuit of strength, wellness, and transformation .


A Festival of Movement, Strength & Innovation

FitFest is the ultimate convergence of athletic talent, wellness innovation, and passionate supporters. Since 2017, it has built a reputation as a high-energy, deeply motivating experience. The 2025 edition promises to be the most dynamic yet, offering a wide range of 15+ athletic competitions including:

  • Jiu Jitsu – Watch as martial artists showcase skill, discipline, and mental toughness in a series of electrifying grappling matches.
  • CrossFit – The fittest competitors face off in grueling functional fitness challenges that push endurance, power, and agility to their limits.
  • Powerlifting – A true display of raw strength and technique across squat, bench, and deadlift events.
  • Bodybuilding – Athletes present months, even years, of disciplined training in pursuit of symmetry, size, and aesthetic excellence.
  • 5K Race – For those chasing speed and stamina, the community run invites beginners and pros alike to move with purpose.
  • And More – Including Strongman events, HYROX, Functional Fitness, Olympic Lifting, and youth divisions across multiple disciplines.


Each of these events draws crowds of supporters — family, friends, coaches, and health-minded attendees — cheering on their favorite athletes and discovering new tools and products to support their own wellness journeys .

Jiu-Jitsu

Wellness on Display: Education & Empowerment

FitFest isn’t just about competition. It’s about connection and growth. The event hosts a wide range of educational seminars, fitness classes, and speaker panels featuring industry leaders, influencers, and brand innovators. This educational element reflects a major shift in the way people approach health: they want to understand what works, why it works, and how to apply it to their everyday lives .


This is where Polar Gold steps in.


Why Polar Gold Belongs at FitFest

Our mission is rooted in the belief that wellness should be practical, science-backed, and accessible. In a world where more people are choosing to take control of their health—whether to reduce pain, speed recovery, improve sleep, or sharpen focus — Polar Gold offers the tools to make that possible.


Our core pillars — Purity, Presence, and Precision — align perfectly with the goals of FitFest attendees. They’re not here for gimmicks. They’re here for real, proven support that fits into the daily demands of their active lifestyles.

  • Purity: Clean, transparent formulations designed to support the body without compromise.
  • Presence: Products that integrate seamlessly into the daily rituals of athletes, professionals, and health-minded individuals.
  • Precision: Every formulation is backed by research and built to target specific needs — from inflammation and stress to performance and recovery.


Whether someone is stepping off the competition floor or walking the expo hall looking for recovery support, our products offer a natural, effective solution to help them continue performing at their best.

Beach Volleyball

Building Community, One Conversation at a Time

One of the most powerful parts of FitFest is the sense of community. Attendees aren’t just shopping — they’re exchanging stories, asking questions, and building relationships with brands that align with their values.


At Polar Gold, we don’t just sell wellness — we live it. Our team will be on-site engaging directly with attendees, offering product education, free samples, and insights on how to create lasting wellness habits. Whether you’re an elite athlete or someone just beginning your health journey, we’re here to support you.

Working Out

Let’s Move Forward.. Together

As the fitness world evolves, one thing is clear: more people are choosing to take their health into their own hands. They’re seeking brands they can trust — companies that genuinely offer clean ingredients, real results, and a mission grounded in integrity.


This shift is backed by research: according to a 2024 McKinsey report on global wellness trends, 58% of U.S. consumers say they’re prioritizing wellness more now than they were a year ago, with Millennials and Gen Z leading the way. Since the pandemic, people have taken a more proactive approach — focusing on sleep, movement, mental well-being, and better-for-you solutions that fit their lifestyles.


FitFest is a reflection of that shift. It’s not just a fitness event — it’s a celebration of empowerment and self-care. And Polar Gold is honored to be part of it.


We invite you to stop by our Booth 2306, meet our team, and explore how Polar Gold can support you in feeling your best — before, during, and long after the event.


Grab your tickets today: https://usafitfest.com/tickets/

We’ll see you in Tampa. Let’s make this one to remember. And play more!

Latest Stories

View all

CBDa 101: The Missing Ingredient in Your CBD Routine

CBDa 101: The Missing Ingredient in Your CBD Routine

Learn the difference between CBDa and CBD and why full-spectrum hemp products work better. Discover how Polar Gold Extracts’ CBDa-rich formulas deliver stronger relief, deeper calm, and balanced wellness from the full power of the hemp plant.

Read more

Movement as Medicine: Rediscovering What’s Natural

Movement as Medicine: Rediscovering What’s Natural

Movement is the original medicine. When we move, soak up sunlight, and connect with others, our bodies and minds thrive. Polar Gold helps you recover, relieve, and keep playing—so you can move freely and truly Play More.

Read more

CryoCBD: A New Era in Wellness

CryoCBD: A New Era in Wellness

Discover the benefits of CryoCBD with Polar Gold. Using cryogenic hydrocarbon extraction and plant-based formulations, our wellness products deliver purity, potency, and balance to help you live life easier.

Read more